On April 10, an international conference dedicated to sustainable development of tourism industry in the Karakalpakstan region of Uzbekistan was held in Nukus, the capital of the Karakalpakstan region. A special guest there was Aiva Rozenberga, the director of the Latvian Institute, who shared the Latvian experience in the creation of state image, informed about the events that will be held in honour of Latvia’s Centenary and also the special communication campaign that has been created to promote it.