Hand to hand. From people to people. Wishing to thank for the friendship and support, the people of Latvia delivered symbolic birthday cakes to our neighbouring countries Lithuania, Estonia and Finland as our greeting on their upcoming centenaries. By bicycles, vintage cars, motorcycles, tractors, SUP boards – the journey of the cakes was filmed to be made into three "road-movies".
You can watch them here.read_more
Have you ever considered that some of the most simple, most ordinary things that you take as granted in your everyday life could be produced in Latvia? Like windows you are looking through, doors you are passing by, pipelines that are an integral part of any building, packages that you tear off your purchases, bed linen and towels that caress your skin, eggs on your breakfast table and pasta you eat for lunch? Yes, they might as well be. Explore the realm of Latvian export stars via the new website, www.treasuresoflatvia.com, and get acquainted with the producers of above-mentioned goods as well as some more eccentric ones, for example, clothing for floorball goalkeepers, shamanic hats and wind tunnels.read_more
On August 23,2107, the sound of drums by the National Library of Latvia will wake Rīga up at dawn 06:07 a.m, signalling the launch of the videoproject, Baltic Centenary Way. With the participation of people from various parts of the country, three symbolic birthday cakes will be delivered from hand to hand to our neighbours – Lithuania, Estonia and Finland – as our greeting on their centenaries. Organized by the Latvian Institute, the event takes place on the anniversary of the historic Baltic Way.
“On August 23, 1989, the three Baltic nations of Latvia, Lithuania and Estonia joined hands in the Baltic Way, sending a message to the world that we condemn the Molotov-Ribbentrop pact and manifesting our right to freedom. We regained our independence thanks to our unity, and today we wish to thank our neighbours and Finland for the opportunity to celebrate centenaries of our statehood and to build the future of our nations during the coming 100 years,” says Aiva Rozenberga, Director of the Latvian Institute.
The three cakes, baked by a famous Latvian cake baker, Liene Zemīte, who has inherited the century-old cake recipe from her grandmother, will start their journey to Lithuania, Estonia and Finland at dawn on August 23. The cake journey will lead along the historic Baltic Way route by various means of transport – bicycles, vintage cars, motorcycles, tractors, SUP boards – to be passed from hand to hand until they reach their final destinations, Lilli-Unguri on the Estonian-Latvian border, the town of Biržai in Lithuania, and Helsinki in Finland.
The journey will be filmed to create a video greeting to Lithuania, Estonia and Finland on their centenaries. The director of the video is Lauris Ābele (Tritone Studio), production management by DDB Worldwide Latvia.
For more information:
Paula Prauliņa, Head of Communication (ph: +371 67503653, e-mail: firstname.lastname@example.org)read_more
- Download Endomondo or any other app that allows creating routes.
- Open the app, create a profile, if necessary, and open the “create route” option.
- Look at the map of Latvia and draw it’s contour as precisely as you can in your selected city or area, adapting it to the local roads, streets, parks and paths.
- Save the created route and go run/walk/ride it! In the starting point, make sure that the app is marking the selected route.
- When the jog/walk/ride is over, share this accomplishment in the social media using the hashtag #izskrienLatviju, photos and a reminder that everyone can enjoy this awesome way to get to know their city, be more healthy and honour Latvia and its Centenary!
The premade routes you can find here.
If any questions arise, do not hesitate to contact us: email@example.com_more