25.05
2017
How can you Jog Latvia in the World?

How can you Jog Latvia in the World?
  1. Download Endomondo or any other app that allows creating routes.
  2. Open the app, create a profile, if necessary, and open the “create route” option.
  3. Look at the map of Latvia and draw it’s contour as precisely as you can in your selected city or area, adapting it to the local roads, streets, parks and paths.
  4. Save the created route and go run/walk/ride it! In the starting point, make sure that the app is marking the selected route.
  5. When the jog/walk/ride is over, share this accomplishment in the social media using the hashtag #izskrienLatviju, photos and a reminder that everyone can enjoy this awesome way to get to know their city, be more healthy and honour Latvia and its Centenary!

The premade routes you can find here.

If any questions arise, do not hesitate to contact us: info@li.lv

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02.05
2017
Latvia officially starts its Centenary celebrations on May 4, 2017

Latvia officially starts its Centenary celebrations on May 4, 2017

Planting of 100 oaks along the border of Latvia, jogging or walking routes resembling the geographic contour of Latvia anywhere in the world and celebrating around white-clad tables with friends and family are the key opening events of Latvia’s Centenary celebrations starting on May 4, 2017.

 

Embrace Latvia

The Centenary celebrations will begin at 9 a.m. on May 4 at Latvia’s farthest points to the North, South, East, and West – in Ipiķi, Demene, Pasiena, and Nīca respectively – with the Embrace Latvia event. One hundred oak trees with special Centenary markings will be planted along the Latvian border, symbolically accentuating the unity of the Latvian people. 

 

Consequently, many of the territories around the Centenary Oaks are to be developed, creating symbolic gateways to Latvia. Significant historical sites will be highlighted in a number of territories. In several locations, the planting will take place in cooperation with the neighbouring countries – a group from Lithuania will take part at Rundāle and Priekule, Estonains will participate in Ainaži and Rūjiena, and Belarussians will join the festivities in Krāslava.

 

White Tablecloth Day

To honour the courageous statesmen who united the Latvian people on the road to an independent state a century ago, on May 4 the Latvian people, together with friends, relatives and colleagues, will gather around white-clad tables for the White Tablecloth Day. The white tablecloth is a symbol of self-confidence and pride, and the essence of the celebration is to be together and to communicate, to honour old traditions that emphasize the Latvian cultural heritage as well as culinary traditions.

 

May 4 also marks the anniversary of the Declaration of Independence of Latvia in 1990, passed by the majority of the Supreme Council of the Soviet Latvia, renewing the country’s independence from the Soviet rule.

 

The White Tablecloth Day involves a number of public events throughout the country, as well as in the capital city, Rīga. The Esplanade Park and the linden alley opposite the Cabinet of Ministers will host poetry-readings, a silkscreen workshop and dance performances. Those favouring active lifestyle will be invited to jog, walk or cycle a 3 km route around the city centre resembling the contour of Latvia.

 

Jog Latvia in the World

On this day, Latvians and friends of Latvia are invited leave virtual imprints of Latvia around the world by jogging, walking or cycling a route resembling the geographic contour of Latvia. Be it a marathon, a half marathon, or a shorter distance around your town or city, challenge yourself for Latvia – use one of the 20 routes designed by the Latvian Institute together with the Virtual Club of Runners “Noskrien.LV”, or put together one of your own on your favourite sports app and use the hashtag #izskrienLatviju. Share it with friends, family members and neighbours.

 

Those interested in a light jog in Riga, are invited to take part at the Jog Latvia in the World event in the linden alley opposite the Cabinet of Ministers, from 12 p.m. till 6 p.m. on May 4, 2017.

 

 

Latvia’s Centenary

In 2018, Latvia celebrates a hundred years since it became an independent state. With festivities at home and all around the world in the period of 2017 to 2021, with the culmination on November 18, 2018, Latvia will present the best it can offer in culture, lifestyle and innovation.

 

Photo credits:

Ministry of Culture of Latvia / Reinis Oliņš  

 

Edgars Skvariks

LV100 Media coordinator

Latvian Institute

Phone: +371 67503667

GSM: +371 26538741

 

 

For additional information and quotes on the opening of Latvia’s Centenary celebrations, please contact:

 

Linda Pastare

Latvian Centenary Office, Head of Public Relations

Ministry of Culture

Tel.: +371 67330339

GSM: +371 29374438

e-mail: Linda.Pastare@km.gov.lv

lv100.lv

 

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18.04
2017
LI Director Aiva Rozenberga takes part in International Tourism Conference in Uzbekistan

LI Director Aiva Rozenberga takes part in International Tourism Conference in Uzbekistan

On April 10, an international conference dedicated to sustainable development of tourism industry in the Karakalpakstan region of Uzbekistan was held in Nukus, the capital of the Karakalpakstan region. A special guest there was Aiva Rozenberga, the director of the Latvian Institute, who shared the Latvian experience in the creation of state image, informed about the events that will be held in honour of Latvia’s Centenary and also the special communication campaign that has been created to promote it.

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06.04
2017
Jog Latvia in the World!

Jog Latvia in the World!

In preparation for Latvia’s centenary, the Latvian Institute is joining together with the VSK Noskrien runner society to invite every Latvian and every friend of Latvia to take part in a patriotic sport:  jog Latvia in the world!

You can jog, you can walk, you can ride a bike or even swim.  Just mark out your route on your favourite sports app and use the hashtag #izskrienLatviju.  Use one of our premade routes, which resemble Latvia’s contours, or put together your own one.  Share it with friends, family members and neighbours.  Let’s all jog Latvia in the world together!

In 2018, Latvia will celebrate 100 years since it became an independent nation.  With festivities at home and all around the world, Latvia100 is presenting the best in culture, lifestyle and innovation.

 

Premade routes:

Latvia in Dublin: http://www.noskrien.lv/trase/?trase=161463

Latvia in Chicago: http://www.noskrien.lv/trase/?trase=161112

Latvia in London: http://www.noskrien.lv/trase/?trase=161111

Latvia in Seoul: http://www.noskrien.lv/trase/?trase=161090

Latvia in Brussels: http://www.noskrien.lv/trase/?trase=160982

Latvia in Stockholm: http://www.noskrien.lv/trase/?trase=161875

Latvia in Denver: http://www.noskrien.lv/trase/?trase=161924

Latvia in Frankfurt: http://www.noskrien.lv/trase/?trase=162106

Latvia in Cape Town: http://www.noskrien.lv/trase/?trase=162257 vai http://www.noskrien.lv/trase/?trase=162256

Latvia in Oslo: http://www.noskrien.lv/trase/?trase=162427

Latvia in Washington: http://www.noskrien.lv/trase/?trase=162330

 

For the local enthusiasts:

Latvia in Riga, 30km: https://www.endomondo.com/users/1099525934667/workouts/836749141

Latvia in Riga, 27,6km: https://www.endomondo.com/users/14306891/workouts/438486223

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